Medical & healthcare SEO services
The clinic outranking you isn't better. It's just easier to find.
Ongoing medical SEO from a doctor-led team: we find the biggest thing holding back your traffic and bookings, and deal with it, whether that's search, your Google profile or the website itself.
Run by Dr James Davidson, former NHS doctor · UK & USA
From £1,750 + VAT / $2,500 a month · usually six months, then rolling
- Top of the map results for the searches patients make
- Top 3
- Patient enquiries per month
- 2.4×
Orthopaedic surgery · San Jose
Why private clinic SEO fails
You know SEO works. You've just never had it done properly.
The practice that shows up first, states its offer clearly, and looks trustworthy wins the booking.
The patients nearest you can't see you.
Patients pick from the top three map results. Number 4 might as well not show at all.
Your agency delivered a quota, not patients.
Your quota of generic blogs went out each month, sending you generic traffic from patients who could never use your service.
You can't trust the copy.
You end up rewriting the drafts yourself, because the writer doesn't understand your speciality, or what it means to put your name to clinical info.
Healthcare SEO services
Everything it takes to fill the diary from search.
Everything here is aimed at one number: patients booked. The mix shifts every month to whatever your results say needs it.
01 Your website, kept healthy
Kept fast, secure and readable by Google and AI.
- How quickly your site loads, especially on a phone
- Pages Google will not show, found and fixed
- Updates, plugins and security just get done
02 Content a doctor has read
Copy that ranks and stands up medically.
- Service and condition pages first, ranked by revenue
- Extra content only where it has a job to do
- Facts verified and the medicine checked before anything ships
03 Your Google profile and the map results
The top of the map results, and the "near me" searches that book.
- Your Google profile, filled out properly and kept active
- Map rankings tracked every week, from the streets your patients live on
- Competitors gaming the map get reported
04 Reputation and reviews
The trust signal patients and Google both read.
- A review strategy your front desk can actually run
- Tracked monthly, so you know how much effort it still needs
- Unfair reviews challenged, good ones put where patients see them
05 Quoted in publications patients trust
Coverage that makes patients and Google take you seriously.
- The publications below, and more like them
- Your doctors quoted in stories journalists are already writing
- Steady link earning on every plan; press pushes only when your market demands them
06 From visitor to booked patient
Getting found is half the job.
- We fix the points where visitors give up before calling
- Every call and form tracked back to where it came from
- We run both versions and keep the winner
- Exclusivity
- Your local competitors get a no, for as long as you are a client
- Reporting
- Monthly, in plain English
- Responsiveness
- You never have to chase us for an answer
Digital PR
We’ve placed client quotes in 50+ publications
AI search and how we work
AI matches patients to specifics. Give it some.
AI answers are personal. It already knows the patient's situation and what they can spend, and it recommends the clinic whose specifics fit. "Best {speciality} in {city}" gives it nothing to work with. Your procedures, your training and who you're right for do.
What AI needs to know about you
Who you are, what you actually do, who you're right for, why anyone should believe it, and how booking works. We get that on your site and into the places AI checks: your reviews, your press, and the directories patients use.
We experiment in public
Nobody has this fully worked out yet, including us. We run our own tests, publish the results with the limitations attached, and change what we do when the data says to.
Dr James Davidson directs your account himself: the strategy, the technical work, and the call on what gets done next. A two-person core runs the day to day, and specialists from a team of ten join when the plan needs them. You never get handed to a junior or an account manager.
Our medical SEO process
Three to six month blocks, measured at both ends.
SEO takes months to show up, so we plan in blocks of three to six. Numbers at the start, an agreed target, the same numbers at the end.
Where you rank, how many enquiries came in, and what happened to them.
In plain English, so you can read it between patients.
Where the effort goes next, decided by what the numbers did.
Proof
Our case studies
Resilience Orthopedics ran on referrals. We rebuilt the website, earned the authority behind it, and San Jose patients now find them first, whether they're searching Google, the map or an AI.
We went from relying on referrals to a steady stream of inbound enquiries. James feels like a partner, not a supplier.Dr Pamela Mehta, Resilience Orthopedics
Results vary by market and competition. Representative of a real client engagement.
More clinics, written up in full.
Ten visits a day to 300+ patient enquiries a month
Four years with our longest-standing client: a solo San Jose practice that went from ten visits a day to around 300 enquiries a month, through the arrival of AI Overviews.
Read the case study → Young Naturopathic Center for WellnessSEO Transformation for a Naturopathic Clinic: 182% Organic Traffic Growth in the first 6 Months
Six months after taking over from an underperforming provider, White Coat SEO grew the clinic's organic traffic by 182%, nearly doubled how much Google trusts the site (14 to 27) and lifted Google Business Profile views by 217%.
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Read the case study → Young Naturopathic Center for WellnessCustom eCommerce Product System for a Wellness Clinic
A lightweight custom product catalogue built into the clinic's existing WordPress theme, routing patients to the correct third-party pharmacy link and replacing manual link-sharing.
Read the case study →
SEO for healthcare brands
We do this for more than clinics.
Medical education companies and national providers have the same SEO fundamentals as local clinics: create the right pages, build authority behind your service, and make sure people want to buy. Only the scale and technical practices change. James learned this on MedCourse, his own medical education business, taking it past 10,000 visitors a month before any of this was a business.
Reviews for White Coat SEO
Rated 5.0 on Google.
We had a very specific SEO issue and were unconvinced by others. James's honest, jargon-free, commercially aware solution absolutely hit the mark.
The difference in our day-to-day operations has been night and day. James is always proactive about solving issues and keeps me in the loop on progress, making it feel more like a partnership than a service.
The audit gave me clear, practical steps to improve my website just in time for interview season, from refining my homepage to making my services easier to find.
Why clinics choose our medical SEO agency
Why clinics stay with us.
You get decisions, not options
We don't send you a list of things you could do. We work out what should happen, tell you why, and own it.
We never make up your medicine
Clinical facts come from you or from a source we can show you. Anything missing gets flagged for your input, never guessed.
We talk to your front desk
Practice managers, coordinators and the people taking the calls know things a keyword tool never will. That's where the search story comes from.
We only run what brings patients
Nothing goes on the plan to look busy, and nothing gets rebuilt just because we could bill for it. When the numbers say a plan is wrong, we change it, even if that means moving your budget into ads.
A fit if you're…
- An established healthcare business with a service worth finding
- Ready to give it six months and judge us on bookings
- Fed up with agencies that overpromised and underdelivered
Not a fit if you're…
- Shopping on price above everything else
- Expecting guaranteed rankings overnight
- Comfortable risking your name on shortcuts
Pricing
Monthly SEO, from £1,750 + VAT / $2,500 a month.
Priced to your needs, goals and budget. This is the monthly retainer. Six months to start, because that's how long the work takes to show, then rolling with 30 days' notice. No setup fees, and if the fit is clearly wrong we'll end it inside the term ourselves.
What's included
- All the work mentioned above, done according to what your business needs to thrive
- Scoped and agreed before we start, so no surprise invoices
FAQ
The questions we get asked most.
How long until I see results?
Early movement on local and technical fixes can show within weeks. Meaningful growth usually lands between three and six months, and it compounds from there. Anyone promising faster is guessing.
How much does medical SEO cost?
Ongoing SEO starts at £1,750 + VAT / $2,500 a month, priced to your needs, goals and budget. No setup fees. If you want to know where you stand before committing to anything, the free visibility check and the £149 / $199 diagnosis call are the cheap way to find out.
What kinds of healthcare businesses do you work with?
Private clinics and specialist practices are most of it: orthopaedic and spinal surgery, dental, fertility, longevity and functional medicine. We also work with medical education companies and national healthcare providers. We're UK based and work across the UK and the US.
Will you work with my competitor?
No. While you're a client, we won't take on a clinic chasing the same patients in your area, and we put that in writing. It isn't a slot count, it's a refusal.
Can we stop if it isn't working?
We usually ask for six months, because that's how long the work takes to show. After that it rolls with 30 days' notice. If the fit is clearly wrong, we'll say so and end it inside the term ourselves.
Can you work with our existing developer or ads agency?
Yes. We're used to working alongside an in-house team, a web developer or a paid ads agency, setting the SEO direction and making sure everyone pulls the same way.
Isn't SEO dead now that AI answers everything?
AI has taken a lot of the informational searches, and that's real. But "knee surgeon near me" or "private GP in London" is a patient ready to book, choosing between real clinics on a map, and that intent ends in an appointment. We've lived the change: when AI answers cut roughly 30% of one client's traffic and enquiries, we moved their content to the pages patients book from, rebuilt the review strategy, and covered the gap with ads while search recovered. Six months on, in Dr Mehta's words: a full clinic again.
Why does health content need a higher standard?
Because patients, regulators and Google all hold it to one. Generic agency copy misses advertising rules, reads generic to patients, and quietly costs you trust. Everything we publish comes from your actual practice.
Do you guarantee rankings?
No, and nobody honest does. We'll tell you what we think will move, show you what moved, and change course when the numbers say we were wrong. Anyone guaranteeing a position is selling something they don't control.
Other ways to work with us
Before and beyond treatment
Consulting
Not ready for a monthly retainer? Start with the £149 / $199 diagnosis call, or buy James's time by the hour at £100 + VAT / $139 + VAT for a defined piece of work. You keep the plan either way.
See the diagnosis → Embed · the whole pictureGrowth Partner
The partner plan goes wider where it helps: paid ads, lead nurture, systems and automation, scoped to what you need rather than all of it by default.
See the partnership →Find out where you stand
Start with the free visibility check, book a free 15-minute call to see if we fit, or pay £149 / $199 for the hour that tells you exactly what's wrong. No obligation, no hard sell.