White Coat SEO

Doctor-led medical marketing agency

You've outgrown one channel. Let us handle the next step.

Everything in the monthly SEO plan, plus the senior time to use it properly: real strategy, weekly access, and someone thinking about the whole path from enquiry to booked patient rather than the search that starts it.

From £3,750 + VAT / $5,000 a month · usually six months, then rolling. We take a small number of partners at a time.

PartnerEmbedded
Under one plan
SearchPaid adsContentReviewsFollow-upSystems
Answering for one thing Patients booked
Access
Weekly, and in between
Exclusivity
Your local competitors get a no
Term
Usually six months, then rolling
Trusted across healthcare
Resilience OrthopedicsDoctorcallYoung Naturopathic CenterInfomed OnlineLearn at Pinnacle

Why clinics outgrow an agency

Growth turned into your second job.

Once a clinic is serious about growing, the work stops fitting inside one channel. Then somebody has to run it, and that somebody is usually you.

01

You're the one chasing suppliers.

Briefs, approvals, follow-ups, and three companies who each blame the other one. Every hour of it is an hour you're not with patients.

02

Everyone sends a report. Nobody owns the booking.

SEO here, ads there, a developer, someone watching the inbox. Five sets of numbers and no straight answer on whether the diary is fuller.

03

One marketing hire can't cover it.

Strategy, content, technical work, ads, press and automation are six jobs. You pay a salary and still buy in the gaps.

Medical marketing agency

What you're actually buying.

Senior time, not just delivery

A retainer buys the work. This buys the thinking behind it: what to build next, what to stop paying for, and where the money should go this quarter.

Everything answers to one number

Search, ads, follow-up and the website sit under one plan and one figure: patients booked. Nobody is left refereeing suppliers who blame each other.

We work inside your team

Your managers, your front desk, your clinicians, in your systems and at your pace. That is where the information that makes any of this work actually sits.

Say the problem and let go of it

You don't have to arrive with a brief or a solution. Tell us what's not working, and finding out why is our job from there.

Course changes take a conversation

When the numbers say the plan is wrong, we change it that week. We've moved budget into ads and rebuilt whole websites rather than carry on with something that wasn't working.

Your local competitors get a no

While you are a client, we will not take on a clinic chasing the same patients in your area. It isn't a slot count, it's a refusal, and we put it in writing.

A fit if you're…

  • Growing fast enough that one channel is no longer the constraint
  • Happier treating patients than briefing suppliers
  • Ready to give someone real access to how the practice runs

Not a fit if you're…

  • Looking for the cheapest way to buy SEO
  • Wanting a supplier to brief rather than a team inside the practice
  • Not prepared to share the numbers or let us near the front desk

What partner covers

The full SEO plan, plus whatever the diagnosis says you need.

Included as standard

The whole monthly SEO plan

Everything the monthly plan covers, running exactly as it does there.

  • Your website kept healthy
  • Content a doctor has read
  • Your Google profile and the map results
  • Reputation and reviews
  • Coverage in publications
  • The path from visitor to booked patient
See what's in the SEO plan →
Added where it earns its place

Not all of it, and not all at once

We add what the diagnosis says is the next real gain, and we tell you before you pay for it.

Paid ads

Run under the same plan and the same number, with partners we trust and manage, so search and ads stop competing for credit.

Follow-up and nurture

Every enquiry worked properly. Email, texts and call flows, so nobody who asked about you gets forgotten.

Systems and operations

Your booking, your records and your intake wired together, so the practice runs cleaner rather than just busier.

AI and automation

Making sure ChatGPT and Google's AI results describe you accurately, and taking repetitive admin off your team.

Custom builds

Landing pages, calculators and booking tools, built when the work needs them.

Deeper strategy

New services, new locations, and what your practice should look like in three years.

How the partnership runs

Weekly when you need it, measured every cycle.

The work, the chasing and the systems are ours. What you get is a rhythm at two speeds.

Every week
A call whenever the week needs oneNo account manager sitting in the middle of it.
In betweenDirect access to James, not a ticket queue.
Every cycle · three to six months
At the start Where you stand, measured
Agreed up front What this cycle is for
At the end The same measures, taken again
Then, together Keep going, or change direction

Partner results

Resilience Orthopedics, from search to all of it.

They started with search. It didn't stay there. We built the website, earned the authority behind it, took over how enquiries get captured and followed up, and now run the ads alongside it. The large majority of their patient enquiries arrive through channels we manage, and that is the number we answer for.

Then AI answers took roughly 30% of their traffic and enquiries. We didn't defend the plan. We moved their content to the pages patients book from, rebuilt the review strategy, and raised the ads budget to cover the gap while search recovered. Six months on, in Dr Mehta's words: a full clinic again, for the first time in six months.

The difference in our day-to-day operations has been night and day. James is always proactive about solving issues and keeps me in the loop on progress, making it feel more like a partnership than a service. Dr Pamela Mehta, Resilience Orthopedics

Results vary by market and competition. Representative of a real client engagement.

Featured in
The Whitespark Local UpdateSearch with SeanTom's Guide

Doctor-led clinic growth

Dr James Davidson.

Dr James Davidson
As a partner I'm not handing you a report and disappearing. I'm in your corner every week, accountable for the same number you are: patients through the door.

Partner is the closest we get to running growth as if the practice were ours. It takes real time from me, which is why we only run a few partnerships at once, and why the price sits where it does.

It's the right tier when growth has outgrown a single channel and you'd rather treat patients than manage marketing.

Dr James DavidsonFounderFormer NHS doctorMBChB

Pricing

Partner, from £3,750 + VAT / $5,000 a month.

Priced to your clinic and what it needs. The top tier, and the only one where we run the whole thing. Six months to start, then rolling with 30 days' notice. No setup fees, and if the fit is clearly wrong we'll end it inside the term ourselves.

Diagnosis
Diagnosis call Sixty minutes with Dr James Davidson, read with clinical judgement. Comes off your first month.
£149$199
↓
Treatment
Medical SEO Monthly SEO and local visibility
from £1,750/mo + VATfrom $2,500/mo
↓
Partner
Growth Partner You are here · an embedded team running all of it
from £3,750/mo + VATfrom $5,000/mo
What's included
from £3,750$5,000 + VAT a month

Everything in the monthly SEO plan, plus the senior time to use it properly.

  • The full monthly SEO plan, plus ads, follow-up, systems, automation and builds where they earn their place
  • Weekly access and the strategy time to use it
  • Scoped and agreed before we start, so no surprise invoices

Not sure this is the right tier? Run the free visibility check or book a diagnosis call, and we'll tell you honestly.

FAQ

The questions we get asked most.

Why not hire someone in-house?

One hire can't cover technical work, content a doctor has read, getting you quoted in publications, paid ads, automation and senior strategy. You pay a salary and still buy in the gaps. This gives you a senior team with no recruitment risk, and nobody who can hand in their notice and take the knowledge with them.

How is this different from the monthly SEO plan?

The SEO plan focuses on being found and booked. Partner adds the rest of the path around it, chosen from the diagnosis: paid ads under the same plan, follow-up so no enquiry is wasted, systems so the practice runs cleaner, custom builds, and the senior time to decide what matters next. It's the difference between us running a channel and us running your growth.

How involved do I have to be?

As little as you like once we're embedded. We keep a weekly rhythm so you always know where things stand, and the work, the chasing and the systems are ours.

Do we have to start at Partner?

No, and most clinics don't. Run the free visibility check, book the £149 / $199 diagnosis call, or start on the monthly SEO plan, then step up when you want us running the rest of it.

What if we already have an ads agency or a developer?

That's normal. We'll either work alongside them and set the direction, or take it over, whichever gets you more patients. We'll tell you which one we think it is.

Will you work with my competitor?

No. While you're a client, we won't take on a clinic chasing the same patients in your area, and we put that in writing.

Find out where you stand

Book a free 15-minute call and we'll tell you whether this is the right tier. Want the full work-up first? The £149 / $199 diagnosis call maps exactly where the gains are. No obligation, no hard sell.

Or send us a message