We had a very specific SEO issue and were unconvinced by others. James's honest, jargon-free, commercially aware solution absolutely hit the mark.
Medical SEO, AI SEO, & Website Agency
Views and clicks don't fill your diary. Booked patients do.
You've had enough of charts full of green arrows that never touch your bottom line. We focus on website, AI, and medical SEO foundations so private patients who are ready to book find you, trust you, and book.
Founded and run by Dr James Davidson, former NHS doctor. Based in Manchester UK, operating across the UK & USA.
Clinic visibility report
Grade B
resilienceorthopedics.com · Los Gatos, CA
78
/ 100
Google profile Strong
Reviews 4.8★
Listings Patchy
Website Needs work
A free check shows where you rank & the
three things to fix first.
Trusted across healthcare 
Healthcare SEO for clinics
You've been here before, and it didn't deliver.
You paid for SEO and got useless reports.
Ranking charts, traffic graphs, a tidy monthly PDF. None of it showed up as patients in your consultation room. You're done paying people to look busy.
Clinics that cut corners are outranking you.
The practice down the road spends more, so patients find them first. Your outcomes are better, but that won't help patients who don't reach your page.
Every agency sounds identical, and none know medicine.
Same pitch, same buzzwords, draft content that makes you wince. They don't get advertising rules, patient privacy, or the standards you're held to.
You want it handled, not managed.
You're running a clinic. The last thing you need is another supplier to chase. You just want it done properly, with someone owning the outcome.
Healthcare SEO results
Real numbers from our clinics.
Case: Resilience Orthopedics
Six months in: searches that book, and a spot at the top of the map results that keeps the diary full.
312%
organic growth in 6 months
Top 3
top of the map results for the searches patients make
2.4×
patient enquiries per month
"I chose White Coat SEO because James is a doctor, so I never had to explain my specialty or worry about what was going on my website. We went from relying on referrals to a steady stream of inbound enquiries. James feels like a partner, not a supplier." - Dr Pamela Mehta, Resilience Orthopedics
Results vary by market and competition. Representative of a real client engagement.
Client testimonial
Doctorcall
Our healthcare SEO process
Here's how it works
1
Ix
Free visibility check
FreeThink of it as bloods for your online presence: where you rank and the three things to fix first. Instant, on-screen results.
2
Δ
Diagnosis call
£149 / $199A 60-minute call where we read the results with clinical judgement, and help you understand what's worth investing your time and money into. Or start smaller: a free 15-minute discovery call to check we're the right fit, and what the next step would cost.
3
Rx
SEO treatment plan
If it's the right fit, we prescribe and deliver what you actually need (never a fixed framework). Project-based or monthly.
SEO Local visibility AI Search (GEO) Website Development
Looking for something specific? Explore consulting, SEO & local visibility, or our partner engagement.
Why a doctor-led agency
You give patients your best. Demand the same from your agency.
Your website becomes our problem
Updates, plugins, security, analytics: the team doing your SEO also keeps the site running. Ordinary work inside the retainer, full builds quoted up front.
Embedded into your team
We work alongside your clinicians, managers, and front desk, so we know who you actually are and what you do.
Never a template.
We fit around how you work, not the reverse. No fixed playbook, and never your competitor's. One clinic per niche, per area.
Only work that brings patients
We prescribe from the diagnosis. If Google already trusts your site, we say so, and your budget goes where it will actually bring patients.
We understand medicine
Accuracy, advertising rules, privacy, and clinical responsibility. We get the standards you're held to.
Proactive by default.
We act fast and iterate based on your feedback and our own data. No need to keep chasing us for answers.
Dr James Davidson
Healthcare SEO Manchester
"I've sat on both sides: trained in medicine, then built businesses that lived or died on search. The gap between the best clinics and the most visible ones is what I'm working to fix."
I'm a doctor who actually does this. I've built and run SEO as the main growth channel for my own businesses, and worked as tech lead at medical education startups. I built the technical side myself, and the team that delivers it now works under my direction. I've seen the agency snake oil up close, and I run my own controlled tests and publish the data, limitations and all.
If a tactic won't bring the right patients through your door, we don't run it.
Dr James Davidson
Founder Former NHS doctor MBChB
Surgical & Medical Clinic SEO
We're not for everyone, by design.
A fit if you're…
- An established specialist or surgical clinic with real budget to invest
- Fed up with agencies that overpromised and underdelivered
- Proud of your reputation and want your brand to match it
Not a fit if you…
- Are shopping on price above all else
- Don't have the outcomes or service to deserve the visibility
- Want to risk your name and licence on shortcuts and dodgy tactics
Reviews for White Coat SEO
A reputation we've earned
5.0
Rated on Google
The difference in our day-to-day operations has been night and day. James is always proactive about solving issues and keeps me in the loop on progress, making it feel more like a partnership than a service.
The audit gave me clear, practical steps to improve my website just in time for interview season, from refining my homepage to making my services easier to find.
See where you really stand.
Start with the free visibility check, or book the £149 / $199 diagnosis call and we'll tell you exactly what will move the needle. No hard sell.
Not ready for the hour? Book a discovery call · free, 15 min.