Medical SEO consulting
Know what's holding your growth back. And what to do about it.
Doctor-led SEO consulting for healthcare. You get a straight read on why your site isn't bringing patients in, and a plan for fixing it in the right order. Done by the hour, with a focus on triaged and high-yield actions over endless spreadsheets.
Why your healthcare SEO isn't working
You were sold the treatment before anyone made a diagnosis.
Most clinics who come to us have paid for SEO before. What they never got was senior judgement on what's broken, what's worth doing about it, and what to leave alone.
You can't tell what's wrong
You know the site isn't bringing patients in. Whether that's the pages, your Google profile, the redesign or AI answers stealing clicks, nobody has told you.
Every agency tells you something different
One pitches links, another AI, another a full rebuild. They are each selling what they happen to make, and none of them has worked in healthcare.
The plan wasn't built around you
You were fitted into a framework built before anyone had seen your site. What you actually needed never came into it.
Client testimonials for WCSEO
Two clients on what they got for their money.
We had a very specific SEO issue and were unconvinced by others. James's honest, jargon-free, commercially aware solution absolutely hit the mark.
The audit gave me clear, practical steps to improve my website just in time for interview season, from refining my homepage to making my services easier to find.
Results vary by market and competition.
Our Healthcare SEO Consulting Services
Six situations we get called in for.
James handles the technical work and the strategy himself, and brings in his team when a specialist is needed.
Migration planning and recovery
Planning a rebuild, or cleaning up after one. We map what needs protecting, and trace what went wrong if nobody did.
Pages Google will not show
Your pages exist but never reach the results. We work out where the issue is.
Programmatic SEO for healthcare
Built as one system, so you don't end up with hundreds of thin pages. James built MedCourse's 400 category pages this way.
Content strategy
What's worth publishing and the standard it has to hit. Decided by a doctor, because in healthcare a wrong page costs more than a low ranking.
Conversion and engagement
Traffic that doesn't turn into bookings. We work out where they give up, and what to do about it.
SEO direction for in-house teams
You have a web team but nobody senior calling the SEO shots. We set the direction and sense-check what ships.
Not sure which one you are? That's what the diagnosis call is for. Book a diagnosis call or run the free visibility check.
Our medical SEO method
We work it up the way we were trained to.
Hx Your SEO history, previous "treatment", and primary objectives. Which services, which patients, which areas.
Ix The history decides what we investigate. We rule in and rule out across your search data, your indexing, your Google profile, your competitors and the site itself, until a differential is left.
Δ What's actually wrong, why we think that, and what it's costing you. Where the evidence is thin, we say so rather than guess.
Rx Everything triaged, the high-yield actions first, and the reason for each. Your team can start on it with us or without us.
A Healthcare SEO Consultant & Medical Doctor
Senior SEO from a medic who speaks your language.
We know the medicine
Dr James Davidson, MBChB, five years in NHS hospital medicine. Nobody has to explain your specialty to him.
No pitch at the end
Get the advice you pay for without feeling like you're being warmed up for an upsell. If a small fix is all that's needed, that's what we'll tell you.
We experiment in public
When we doubt standard advice, we test it and publish the data. Our page-title experiment earned a segment on The Whitespark Local Update.
You keep everything
Everything we produce for you is yours: audits, roadmaps, recommendations, documentation. If we part ways, it all still works without us.
Dr James Davidson handles it start to finish. No account manager in between, no junior doing the workup.
Consultancy Pricing
Go as deep as you need.
Consulting comes in three shapes: a diagnosis when the problem needs finding, a scoped project when it needs fixing, a retainer when you want us around. No setup fees, no lock-in.
An hour with James to find what's actually wrong and what to do first.
- Written summary, ranked by impact
- Concrete enough for your team to act on
- The roadmap is yours to keep
Most of our consulting: a defined job, scoped as a block of hours and priced before we start.
- Migrations, strategy, visibility drops, team direction
- Specialist delivery quoted separately, up front
- No open-ended billing, ends when the job ends
For organisations with their own team who want James's direction every month.
- Sense-checks what your team ships
- Priced to the work
- Rolling, 30 days' notice
The £149 / $199 comes off any project or retainer you go on to. And it's covered by a no-quibble refund, which nobody has asked for yet.
Not sure yet? Run the free visibility check first. Already know the job? Book a free 15-minute discovery call and we'll scope it.
Not a fit if you want guaranteed rankings or the cheapest template going.
Common questions
Before you book.
Why pay £149 / $199 when free audits exist?
Free audits are automated checklists built to start a sales conversation. This is a doctor and senior SEO reading your site, your market and your competitors, then telling you what to fix first and why.
Is this just a dressed-up sales pitch?
No. You pay, we advise, and it ends there unless you want more. If ongoing help is worth it we'll say so, and if it isn't we'll say that too. The refund exists so you don't have to take that on trust.
What do I walk away with from the diagnosis call?
A written summary and our recommendations, ranked by impact, sent after the call. Concrete enough for your team, or anyone you hire, to act on.
Can you do the work, or just tell us what to do?
Both. The advice comes first, and if you want it delivered we can quote for that: our writers and developers, scoped separately, or ongoing work under a retainer. Plenty of clients take the plan to their own team instead, which is fine by us.
What do you need from us?
Access to your Google Search Console and analytics, admin on your Google profile if it's in scope, and someone who can answer questions about the business. If you don't know how to grant those, we'll walk you through it on a screen share.
Do you only work with clinics?
No. Clinics are the core of it, but the consulting side covers healthcare widely: national providers, medical education brands, health platforms and directories, and in-house teams that want senior direction.
Do I need an SEO consultant or a full agency?
If you have people who can do the work, a consultant gives you the direction without the agency overhead. If you'd rather hand the whole thing over, we do that too. Either way the diagnosis comes first, so you're never buying blind.
How much does a medical SEO consultant cost?
With us, £100 + VAT / $139 an hour for project work, scoped before we start. A one-off diagnosis call is £149 / $199, and retainers are priced to the work. No setup fees, no lock-in.
Healthcare SEO Retainer
If you'd rather we delivered it too.
SEO & local visibility
Put the roadmap into action: ongoing search, the top of the map results, reputation and enquiries that fill the diary.
See the treatment → Embed · end-to-end growthGrowth Partner
Everything above plus lead nurture, systems and AI automation, run end to end by an embedded team.
See the partnership →Start where it fits
The diagnosis call if the problem needs finding, or a free discovery call to scope a project you already know.